An insider is an auditing company focused on big business. Target audience - CEO, general directors and financial directors. This is a team of professionals, and they are experts in a narrow field so they are aimed at a narrow circle of large clients. The logo must be strict and trustworthy.
The basis of this sign is a monogram. On the one hand, this is an IN monogram from the word Insider, but this combination is actually a lighthouse. It is big companies that need such a beacon to light the way to the sea of business. In a big business it is very difficult to keep track of all the dangers and pitfalls that may appear on the way to the goal. And the insider audit company is the beacon that will find and point out all the problems. An insider is a family business that is Inherited. Therefore, the shield on the logo is not only a symbol of protection, but also the coat of arms.