Vivid - alive, bright, passionate. This logo was created in this meanings. Smoothly flowing forms of the sign support by the gradient which flows from the first to the last letter. The letters are linked in pairs to support the idea of different meanings of the logo parts: Vi (virtuous/vigor/victory/vital) Vi (video / visual / viral / virtual) D (digital). Colors also help to consist this meanings. Red-orange - power, victory, life, Green - maximally perceived by the eye as in the eye of a person there are 3 times more green sensitive receptors,this why this color is chosen responsible for the visual component of the logo. And blue - digital, It is a widespread stereotype that blue identifies the digital area. "Blue screen", the web color is blue, the electric flash is blue-violet and everything that is related to technology is always depicted in shades of blue. The letter D is made in the arrow form or a play sign symbolizing the activity or the call to action, the direction of movement.